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Designing an Outbound Campaign That Lifts Connect Rate by 40%
Time-of-day, local-presence numbers, voicemail drops, retry cadence — the operational decisions most teams get wrong.
Jordan Reyes, VP Revenue·January 25, 2026· 6 min read
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Time-of-day
B2B SaaS: 10–11am and 2–3pm caller-local time. Avoid Mondays before 10 and Fridays after 3.
Local presence
Use a number that matches the callee's area code. Lifts answer rates 18–25%.
Retry cadence
Attempt 1: same day, 2 hours later.
Attempt 2: next day, different time-of-day bucket.
Attempt 3: skip a day.
After 3 attempts: pause for 14 days before re-enrolling.
Voicemail drops
Pre-recorded, 18 seconds max, with a specific callback ask. Generic voicemails get ignored.